16.03.2009
SITE have been awarded “Red Dot design award 2009”
for branding KBH Madhus through architecture.


Conceptually the project considers three design factors: branding, re-use and context that together with focus on economy and time, and user input forms the basis of a work process called “creative partnering”. This project reinforces the relationship between an interpretation of modernist architecture, graphic design, branding, ecology, and reuse whenever possible to build upon KBH Madhus’ own values.

KBH Madhus aims to increase the nutritious health standard of society on all levels, by educating cooks from institutions, sports clubs, and schools, and inspiring them to make healthy and better food. This project seeks to highlight this quality and attention to detail through simple design elements and sustainable solutions. The Madhus required three things: visibility, an outdoor kitchen, and covered seating. A new “red pavilion” that transforms the logo, branding and graphics of the Madhus to an iconic element contains the new outdoor kitchen.

Red dot stands for belonging to the best in design and business. The red dot is an internationally recognised quality label for excellent design. The qualification is based on the principle of selection and presentation. Outstanding design is selected in the international design competition ‘red dot design award’ by competent expert juries in the fields of product design, communication design, and design concepts.

Read more about the project